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Sample Pitch Letter #4

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Sample Pitch Letter #4

Today's Date


Dear (name of editor),

The shoes you wear take you to work, to the ball game, to the mall, to school, on a hike, or stepping out for a special event. If the shoes you wear are perfect for the occasion – comfortable as well as stylish – they help you feel more confident anywhere you go.

Into Shoes knows about the shoes you wear. Celebrating its 50th anniversary, the downtown Somerset shoe store has fitted scores of women and men with shoes that take them everywhere. As one of the relatively few independent retailers, Into Shoes serves the young and older, liberal and conservative and all those walking spirits who want comfort, quality and style.

As part of its celebration, Into Shoes will donate two percent of its anniversary month’s sales to the Somerset Child Care Center and the Somerset Social Services Agency.

When Into Shoes initially opened, it focused on a few brands of comfortable shoes. It now offers more than 50 brands of women and men’s shoes from many international designers, attracting local customers as well as those from miles away who appreciate the eclectic variety, comfort, quality and style.

We think (name of medium) your followers will be interested in a sole-searching feature on shoes. We, of course, will be delighted to step into it, offering our 50-year perspective.

We look forward to talking to and walking with you.


Bobbie Grant





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