Sample Pitch Letter #1
Dear [name of editor],
Today’s Chicago Woman understands the importance of organizational mentoring programs. Whether she is employed by a large or small business, professional association or working with a nonprofit, the organization’s potential and her growth often depends on mentoring.
- 76% of Fortune 25 companies offer mentoring programs.
- 77% of companies report that mentoring programs are effective in increasing retention.
- 35% of employees who do not receive regular mentoring look for another job within 12 months.
TCW’s readers will also appreciate and identify with the information in the attached Wall Street Journal article, “Coaching Men on Mentoring Women Is Ernst & Young Partner’s Mission.” Focus groups revealed the difficulties that men often have when they mentor women.
Organizations that want to establish a program or increase the effectiveness of their current one will appreciate “Mentoring: Raising the Bar on Performance,” an all day experiential workshop that will be held on Tuesday, October 19, at the Gleacher Center. (See the attached release.)
Dr. Lois J. Zachary, president of Leadership Development Services, and an internationally recognized expert on mentoring and leadership, will lead this workshop. She is author of three best selling books: The Mentor’s Guide, Creating a Mentoring Culture, and, most recently, The Mentee’s Guide. Multinational corporations, national associations, nonprofit organizations, educational institutions, and government agencies use Dr. Zachary’s models and approaches to improve personal and organizational leadership performance.
We believe Today’s Chicago Woman readers would welcome an article on the different approaches to mentoring, their importance for our next generation of leaders, and how mentoring can help position organizations and their employees in any economy.
In addition to attachments, we have included some links (see below) as background. We also welcome the opportunity to answer your questions, offer more resources and work with you on an article for TCW.
Thank you for your consideration.